Looks like the space-hopping creative types at C4 and ITV have been going into air slamdunking overdrive based on their upcoming autumn schedules. ITV are promising to revive their ad revenues fortunes by rolling out the ‘stars’, namely Ant & Dec, Simon Cowell and Helen Mirren. Now I can’t think where they might have plucked those names from. C4 is promising such highlights as Ian Wright’s Supersize Kids, where he attempts to get fat kids to stop stuffing and start huffing and puffing themselves into shape (un-supersize me, anyone?); they also have the mouth-watering Star Stories, which promises to take the piss out of such stars as Jude Law, Boy George and George Michael. Completely unnecessary programming, seeing as just by continuing to exist these three are already taking the piss out of themselves on a second by second basis.
Granted, this could possibly be BBC bias in revealing their rivals’ schedules to be bereft of ideas and, frankly, complete dog shit, but based on the evident idea re-tread you can’t blame the Beeb for bias.
ITV has been the televisual equivalent of the frontal lobotomy for as long as I can remember, but what the fuck has happened to C4? I don’t know if it’s just me, but C4 seems to have lost its edge ever since Mary Whitehouse snuffed it in 2001 and watched her last ever Polish arthouse documentary about existential meanderings and societal contradictions, which managed to pack in a surprisingly large amount of female nipples considering its philosophical premise.
It’s bad enough that the channel is ever more like the UK arm of HBO due to its dependence on American imports for peaktime programming, without thinking how long the next Big Brother series will run for next year. If the next one is as drawn out as BB7 then it risks there being more people who’ve been in the BB household than actually watch it on TV.
Reading through some of the planned programs for this autumn it’s hard to believe that C4’s original remit was to provide an alternative to mainstream viewing. The market for obscure Polish arthouse documentaries may well have bottomed out now teenage boys can readily access the Internet and get their knuckle-shuffle material elsewhere, but ever more celebrity programming masquerading as irreverence or lifestyle/health TV is about as welcome as bringing back TFI Friday, having Jim Davidson as co-host and making it four hours long.
I never thought I’d say this, but I find myself agreeing with Mary Whitehouse about C4’s offensive content, although if she was still alive I think we’d disagree over which programmes could be more accurately labelled a ‘wankfest’…
